I-ref is a German media platform and business that offers a pioneers’ point of view into the modern world of food, culture, art, traveling and lifestyle from different angles – told to us through editorial content, photography, inspired recommendations for globetrotters and presented in a dynamic way.
We want to document the progress of the ongoing Sinchi projects and raise awareness (especially in Germany) of indigenous people around the world. Through the articles, our readers should see the parallels between the “western society” and indigenous tribes. We want to give tribe members an opportunity to write about their experiences and life stories on i-ref, by translating their myths and history into German or English language, stories that our readers can identify with. Hereby creating an exchange of life long ideas and solutions through different perspectives.