Sandra Márjá West, Sápmi (28) is the festival director of renowned international Indigenous festival Riddu Riđđu, which takes place every year in July in the coastal Sámi area of Gáivuotna. Riddu Riđđu welcomes Indigenous artists from all over the world to present their art and culture through a broad programme including concerts, workshops, seminars, films, book talks, art exhibitions, children’s festival and youth programme. Her education includes duodji (traditional Sámi handicraft), jewellery and a Bachelor’s degree in Russian language and culture.